## So...what is content personalization?

Personalization is the process of customizing a website's content to meet the individual preferences and needs of its users.

##### Visitor Behavior

Personalizing content based on visitor behavior creates a dynamic and responsive user experience that values and prioritizes the individual’s preferences and interests.

##### Geolocation

By automatically detecting and using the user’s location, websites can offer a smoother, more convenient user experience.

##### Search Terms

By implementing personalization based on search terms, websites can create a more dynamic, efficient, and satisfying experience that meets users' needs more directly and effectively.

## Who wants personalized content?

The numbers speak for themselves...everybody.

84%  
of students said personalized communications were an important factor in their choice of school.

* * *

76%  
express frustration when recommendations are not personalized to their interests.

* * *

71%  
of consumers appreciate and expect personalization in their online experiences.

* * *

Customer Spotlight  
The [University of Alberta's](https://www.ualberta.ca/index.html) marketing team needed help to gain traction through a key strategic marketing campaign. They used our Cascade suite personalization to better connect with students and create content that readers didn't just see; they felt it.

The numbers speak for themselves - In four weeks, there were nearly **40k viewers**, **105 actions**, and **55 conversions** after launch.

* * *

Did you know?

79%  
Of consumers are willing to share relevant information for personalized recommendations.

* * *

[See It In Action](/content/request-a-demo/index.html)

## Building trust with your visitors.

Building visitor trust through content personalization is about demonstrating understanding, respect, and a commitment to providing a valuable, relevant, and secure user experience.

By filtering out the noise and focusing on what’s relevant to the visitor, personalized content helps users avoid feeling overwhelmed. This targeted approach makes it easier for users to discover products, services, and information that genuinely interest them, further building trust through useful and meaningful interactions.

## How can I personalize my content?

##### Implicit Personalization

Tailors content based on inferred visitor behavior and preferences, such as page views, search terms, and geolocation, without the user explicitly providing this information.

##### Explicit Personalization

Utilizes direct information provided by the user, such as form submissions and selections, to customize the web experience to their stated interests and needs.

Collect. Learn. Personalize.

## Collect data that matters.

- ##### A/B/n Testing

By comparing multiple variations, it allows marketers to pinpoint the most effective content, design, and strategies, ensuring tailored, high-impact user experiences that directly contribute to business growth and customer satisfaction.

- ##### Search Terms

Deliver tailored experiences, meeting user intent precisely, and drives targeted traffic, directly impacting revenue growth and customer loyalty in digital marketing strategies.

- ##### Data Collection

Utilizing forms enables precise data capture, enriching user profiles and driving tailored content strategies that significantly boost engagement, conversion rates, and customer satisfaction, leading to increased ROI.